The war for talent is underway. With 1% unemployment amongst college-educated white-collar workers, how can you possibly compete? Don't let Facebook, Google, and Uber hire all the Rockstars. You can do this, and I've got you covered. But you don’t stand a chance if you don’t build a unique employer brand. Today, I interview Mike Dwyer, the head of talent & employment branding at Cars.com (the leader in online car shopping with 30M visits/month). He’s building a brand to attract Rockstars, just like he did at NowSecure. In this 20-minute interview, Mike reveals how you can do it too (even on a limited budget).