How to know for sure? Karen Bloom started Bloom Gross 25 years ago, one of the nation’s largest recruiting firms for P.R. folks. Whether you’re hiring your first P.R. manager or you already have a team, you can’t afford to miss this 20-minute interview. Karen reveals: Most important qualities when hiring P.R. people / How to assess P.R. candidates / Should your P.R. person also manage social media / How to compensate P.R. folks / The responsibilities of the 21st century P.R. manager.