If you hire - or you’re going to hire - sales reps, you can’t afford to miss this interview. Dr. Christopher Croner is author of the best-selling book “Never Hire a Bad Salesperson Again.” He’s also creator of the assessment test SalesDrive. He’s advised over 600 sales organizations and tested tens of thousands of salespeople. Along the way, he’s identified the 3 essential criteria that every successful sales rep must possess. They can’t be trained or coached — a rep has them or doesn’t. Find out the 3 all-important characteristics.