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Strong Suit Podcast

Strong Suit is the playbook for recruiting Rockstars. You'll learn how to hire twice as fast. With half the mistakes. No more bad hires. ... Ready! Aim! Hire!
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Mar 8, 2017

The French call it Raison D'être. Every company - raw startup or Fortune 100 - must figure out its ‘reason for being’

This isn’t just mission, vision, values. It’s the whole enchilada - WHY are we doing this?

If you get this wrong - or don’t have one at all - good luck recovering. Because you’ll never be able to build an energized team of Rockstars.

Mert Iseri is CEO & Co-Founder of SwipeSense, a VC-funded company. His company has a HUGE mission: To eradicate medical errors & infections in hospitals. This would save countless lives every year.

In this 20-minute interview, Mert reveals how he & his team crafted this Raison D'être. And how they operationalized it.

Dream big. Mert is.

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