If you’ve ever started a company, one of the most confusing questions is when to start building a new function … Marketing, Sales, Business Development, and the like.
And which one to build first? And should you start by recruiting the senior leader or junior folks? Plus, how do you upgrade that leader when the role outgrows them?
It’s all pretty daunting.
So I turned to one of my favorite Silicon Valley venture capitalists for the answers.
Greg Sands heads Costanoa Ventures, which he created after a successful tenure as Managing Director at the legendary Sutter Hill Ventures.
Greg’s on the board of Quizlet, DemandBase, Intaact, and countless others. And he takes a deeply personal and pragmatic approach to building companies.
A little trivia for Gen X’ers: Greg was the first product manager at Netscape Communications, where he wrote the initial business plan and coined the name “Netscape”
You might miss that browser. But don’t miss this 20-minute fascinating discussion with Greg.