Do you remember the Blue Shirts?
This army of well-trained, huge-smiling, sales staff at Best Buy built the company to what it is today.
Yes, they’ve been Amazon-ed a bit, but still they survive. The Blue Shirts are why. When everything else (huge product assortment, low prices, easy returns) are commoditized, only service will save you.
And Best Buy’s sales staff serve. Bigtime.
But how does Best Buy energize that 100,000-person army?
Enter Jennifer Rock & Michael Voss. These two executives built the legendary employee communications function at Best Buy from the ground-up. They created the messaging & energy that electrified the Blue Shirts.
After a decade of this work, Jennifer & Michael left to share their secrets. (You can get a glimpse in their new novel Operation Clusterpuck.)
And you can listen to my 20-minute interview, where they reveal the secrets of outstanding employee communications.
If you don’t know the name Abakar Saidov, you soon will.
Because he may have cracked the code on how to build a relationship with the candidates you want to hire.
For years, I’ve said that “just in time hiring” stinks.
By the time you realize you need to hire someone, and then start, you’re already too late.
You need to dig your well before your thirsty. In hiring, that means you need to build relationships with candidates ahead of time.
That’s where Abakar comes in. He’s CEO and Co-Founder of London-based Beamery. He’s on a mission to transform recruitment by empowering companies to treat candidates like customers.
In fact, he’s helped invent CRM Candidate Relationship Management. It’s like Salesforce.com for Recruitment.
Abakar now has over 100 employees & $40 Million in venture funding from Index Ventures, Workday Ventures, EQT Partners, and M12. He’s on a roll.
In this 20 minute conversation, Abakar shares the keys to hooking the candidates you really want. Before you even need them.
There’s potentially no harder hiring task these days than landing Rockstar software developers.
So, I wanted to find an expert at it. Someone who has a dramatically different approach.
I found him.
Based in London, Hung Lee is CEO of Workshape, the matching service for tech talent. It’s software that helps you recruit software engineers by focusing on specific areas of interest. Which results in a high-signal, zero-noise talent marketplace
Hung is also creator & curator of Recruiting Brainfood, the best curated recruiting content delivered to your inbox, once a week.
In this 20 minute conversation, Hung reveals how to go about finding & hiring the best software engineers.